AgroVIR Enters Southeast Asia with Landmark Dairy Project in Malaysia

A groundbreaking agricultural project has been launched in Southeast Asia, where Hungary’s leading farm management platform, AgroVIR, plays a pivotal role in the development of a next-generation, tech-enabled farming operation. Located near the city of Gemas, Malaysia, the greenfield investment aims to transform former oil palm plantations into a fully integrated, sustainable dairy enterprise capable of supporting 20,000 dairy cattle. From the outset, the project was designed to incorporate advanced, integrated technologies, which is why AgroVIR was introduced in the initial phase. Its adoption represents a step forward in the platform’s international growth and reflects the increasing relevance of Hungarian agtech solutions in global agriculture.

A Different Landscape – Agriculture in Malaysia

Agricultural conditions in Malaysia differ significantly from those in Central and Eastern Europe. A large portion of the country’s farmland is occupied by industrial-scale oil palm plantations, as Malaysia is among the leading global producers of palm oil. The soil presents several challenges, including high acidity, a shallow arable layer, and sloped terrain that often requires substantial leveling and improvement.

The current project site reflects these characteristics—it was formerly used for oil palm cultivation and is now being converted into arable land through comprehensive soil rehabilitation and the adoption of precision farming techniques.

Greenfield Investment with Global Vision

The project aims to develop one of Southeast Asia’s most advanced dairy operations. It is structured in four phases, with full capacity expected by autumn 2026. The first phase has already been completed, with 400 hectares currently under cultivation and an overall target of 1,500 hectares.

The project includes a biogas plant that converts manure and organic waste into renewable electricity. The residual compost is applied directly to fields to boost soil fertility. At this stage, crop production is primarily focused on corn, cultivated as forage for the dairy herd. Although the enterprise is fully Malaysian-owned, it benefits from the expertise of an international network of agronomic and technical advisors.

Strategic Technology Integration – The AgroVIR Advantage

Technology partners for the project were carefully selected with an international perspective, to integrate the most advanced and compatible systems available. One of the lead machinery suppliers, CNH—a global agricultural machinery giant—recommended AgroVIR as the optimal farm management system, highlighting its ability to integrate seamlessly with the machinery and broader data infrastructure.

From the outset, the expectation was clear: the team needed a robust, adaptable, and highly scalable platform that could manage the complexity of a rapidly expanding farm operation.

Training, Onboarding, and System Launch

Collaboration began in February, with strategic discussions laying the groundwork for implementation. In June, two colleagues from AgroVIR traveled to the site for a week-long deployment mission, during which they conducted comprehensive, department-specific training sessions for a 15-person team. The training covered all key areas: agronomy, inventory and warehouse management, machinery operations, finance, and administration.

Simultaneously, essential data was uploaded to the system, including field maps and polygon-based boundaries, and seasonal plans were configured to enable immediate operational use. Integration with the farm’s SAP-based accounting system is also planned, creating a fully connected digital environment from field to finance.

From Central Europe to Southeast Asia – A Global Milestone for Hungarian AgTech

The openness, vision, and professionalism of the Malaysian team are remarkable. AgroVIR’s specialists were welcomed into a forward-looking, innovation-driven environment with a clear goal: to build a world-class agricultural operation using best-in-class technology.

The decision to adopt AgroVIR is more than just a project win—it is a symbol of Hungary’s growing role in global agricultural innovation. The platform’s ability to adapt across geographies and farm types—whether in row crop cultivation, livestock production, or complex multinational agribusiness investments—underscores its strength and scalability.

This collaboration marks a significant step forward not only for AgroVIR but for the internationalization of Central European agtech excellence.